Kenco Decaf Instant Coffee 500gThe Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior.Companies, cooperatives and landowners that participate in our programs meet rigorous standards that conserve biodiversity and provide sustainable livelihoods.Our ApproachAt the Rainforest Alliance, we believe that the key to ensuring long and healthy lives for people, for wildlife and for the planet is by establishing sustainable ways of working the land. In more than 60 countries around the world, we are collaborating with farmers, workers, business leaders, NGO's, governments, scientists and local communities to develop and implement standards that are socially and environmentally responsible, as well as economically viable.By creatively and systematically helping to overhaul the way that crops and timber are produced and the way tourism is managed, the Rainforest Alliance, its partners and the consumers they serve are ensuring that the resources we depend on today will be here far into the future.How We Do ItBy connecting conservation to your life! The Rainforest Alliance Certified seal of approval makes it easy for consumers to know they are buying a product that has been grown or made sustainably. The companies who sell these products also make sure their customers know they are good neighbors in their communities, and that they take care of their workers and protect the environment. Through collaborative partnerships with businesses, not-for-profit groups that work regionally, and international development organizations.